Thinkside Kicks Off Client-Focused Website Redesign

In 2000, Thinkside was approached by a small hip hop label for a logo. The project was not destined for greatness, but much was learned and as a result Thinkside came into being.

Ten years later and I've worked with some of the most fascinating people. I love my clients, and not just because they have inspiring missions or are great at what they do. They allow me to perform a function for which I've always felt destined; they let me listen to their needs and engineer a visual solution.

So when I re-launch my website later this year it will function as a series of client profiles as much as a portfolio of my work. I'll be working with photographer Matthew Hakola of Lux Umbra Photography to capture clients in their respective environments along with the work I've done with them. These photographs will work in conjunction with short passages about their organizations and goals, as well as brief analyses of how design was used as a solution.

So far the following clients have signed on: Matthew Hakola of Lux Umbra (I recently rebranded him, so he gets to shoot an environmental self-portrait), Billy Evers and Morgan Tayloe of Rafanelli Events, Lindsay Seigel and Margaret Coady of The Committee Encouraging Corporate Philanthropy (CECP), and Josh Silverman of schwadesign, who was my first colleague and mentor.

I'll (naturally) be blogging and tweeting about each profile as we shoot it. I'm also going to write about each step of the project (concept, design, execution, and launch) to give clients and followers some perspective into my design process. You can check back here for updates or follow @Thinkside to stay in the loop. I'll also be marking each tweet with a #profilesindesign hash tag.