If you're new to the Profiles in Design project you can read more about it here.
On Wednesday, June 10th, Matt and I travelled to Boston Harbor's Long Island to photograph Creative Director Billy Evers and Event Producer Morgan Tayloe of Rafanelli Events. They were setting up for Camp Harbor View's annual Beach Ball, which happened on the following Saturday, June 13th. This year, the Beach Ball, an original concept created by Rafanelli Events, raised $2.7 million, an increase from last year. The Camp is the brainchild of Jack Connors Jr., who two years ago worked with Mayor Thomas Menino to create a place where teenagers from the inner city of Boston could enjoy a safe summer outdoors while developing leadership skills. This is the second year for the event, which Rafanelli has developed faithfully. I've had the privilege of working with the Rafanelli team and the Camp, making the event's materials a highlight of my portfolio.
The event was in the process of being built at the time of our shoot, which gave Matt and I the opportunity to capture Billy and Morgan in their element: handling the various tasks and decisions that come along with creating, designing and executing an event worthy of Rafanelli's signature. We used the vacant tent and rigging equipment as the setting for the shoot, with the vinyl signage of past Campers' faces (and the skyline of Boston) as a backdrop. We shot the work on the same floor for visual continuity.
This shoot, the first of eight currently scheduled for the summer, was an ideal first step into the project. Matt and I came away with much to think about, and have been able to develop a visual language for the work. The next shoot will be with Josh Silverman of schwadesign in Pawtucket, RI.
A wholehearted thank you from all of us at Rafanelli for the fabulous coverage on your blog! ...Such a great photo of the tent and of your genius collateral!
Posted by: Emily Lalone | June 24, 2009 at 02:00 PM
Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!
Posted by: PhD Dissertation | October 26, 2009 at 09:16 AM