We've all seen it: James Cameron's AVATAR uses possibly the least desirable typeface available to the design community for the subtitles of the film's fictional species, the Na'vi. This decision has been rued by many a design blogger, railed against across Facebook, and spoken about in agreement by designers and non-designers alike. Perhaps only Comic Sans would have angered us more.
As designers, however, we have an obligation to approach this kind of atrocity with fortified resolve. That is our role in society. Sitting in judgment is easy, and fun, but snobbery doesn't help the world understand or appreciate design. Behold! The AVATAR Subtitle Typeface Contest. Using the image below, select an appropriate typeface and use it to format the following line: "You crossed the line." at the bottom (feel free to include a short defense of your choice). We'll re-post all submissions and allow visitors to vote in the comments section. The winner will receive wide-spread fame as the person who solved James Cameron's biggest problem.
Let the games begin! Send your edited image to contest[a]thinkside[dot]com. the deadline is a week from today, Wednesday, January 13th, 2009.
UPDATE: Submissions have begun to arrive ad are on view here.